A trademark is defined as a right that is granted to give an
organization exclusive right to commercially use, license or sell it for goods
and services that it is registered under (IP Australia).
The companies are treating the protection of their trademarks
with a lot of seriousness. The 240 Million dollar lawsuit by the Chinese company
Proview Technology against Apple Inc in 2007 is an example of how serious the violation
of trademark rights can be.
The violation of trademarks may be performed by organizations
on purpose or in innocence. I think the primary results for this violation may
include lack of education and not being aware of serious consequences. The
organizations need to be aware of the laws relating to Trademark. For example,
in Australia, the Intellectual Property Australia website provides
comprehensive information and help for organizations to understand their both obligations
and rights about fair use of trademark.
Cartoon images retrieved on 5 August 2012 from http://www.macnn.com/blogs/2007/10/18/apple-files-for-iphone-design-trademark-protection.html
References
Trade Marks. IP Australia, Government of Australia. Viewed online
at 5 August on http://www.ipaustralia.gov.au/get-the-right-ip/trade-marks/
Apple in lawsuit over iPad trademark infringement, 7 February
2012. Viewed online at 5 August on http://www.china.org.cn/business/2012-02/07/content_24570151.htm
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ReplyDeleteA very informative blog. I liked your discussion of trade mark law and how the law is restricting global media dominance. I know the word limit is tight but it would have been great to discuss this case example in further detail, particularly in the context of its relevance globalisation and the media. Your post incorporates the concepts discussed in this weeks lectures but not the weekly readings. There were also a few grammatical errors that ruined the overall flow of your post for me - however this is only a small thing to work on for your next post! Cheers
ReplyDeleteA clear definition of ‘A trademark’ is addressed in the opening of blog; this gives the reader an understanding of what the blog is based on. A further explanation of this topic is explored later on in the blog showing your understanding of the topic. I liked reading the final paragraph of the blog as a relaxed approach is shown in the writing style and evidence of research is also clear with the cartoon pictures. However, I wasn’t sure what you meant by ‘common people’. The cartoon pictures are great ,they add a bit of humour to the blog. This was well written and I enjoyed reading it.
ReplyDeleteI found your blog easy to follow and comprehend. By providing a definition of the word trademark, you allowed understanding for those who may not know much about the topic and this made me want to read on. Your blog was very educational and I liked that you addressed the fact that there is little education on the meaning of trademarks. I also enjoyed your selection of images as they really supported you topic and what you were trying to explain within your blog. I agree with a few grammatical errors but other than that I really enjoyed your blog!
ReplyDeleteYour blog was entertaining and interesting to read. The way you set up your blog made it easy to follow. The fact that you started with a definition of the word trademark made it easy to follow up the rest of your text. The picture you used are well embedded in the text. Your critical way of viewing this topic is inspiriting and makes you want to interact.
ReplyDeleteTrademark laws are not the most thrilling things to read about but this blog kept me interested so well done! As you've pointed out, trademarking is not considered a topic of general knowledge so it was good to come here and read a few facts, even though there is an unfortunate word limit to contend with. It's a shame that your ideas had to be crammed into a small post.
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